09.01.26 08:58 GMT
Jo Malone London and WildWash launch Navel Orange & Cedar Shampoo for Dogs

On September 1, 2026, luxury fragrance and lifestyle brand Jo Malone London partnered with British pet care brand WildWash to launch a new product: the Navel Orange & Cedar Shampoo for Dogs. This collaboration aims to elevate the grooming experience for both pet owners and their four-legged friends.
The new shampoo combines the expertise of Jo Malone London with WildWash’s commitment to using high-quality, natural ingredients. The formula, infused with natural essential oils of navel orange and cedar, promises to leave dogs with a revitalized and gleaming coat. The fragrance is designed to be as delightful as Jo Malone’s renowned scents, making it a luxurious addition to any dog’s grooming routine.
The product is available in 285 ml bottles, each featuring an illustration of one of the four dog breeds available. For an extra layer of surprise, online purchases do not reveal the specific design until delivery. In-store, customers can choose from available designs to ensure their pet looks as unique as their scent.
The collaboration is not just about the product but also about the experience it offers. Jo Malone London, known for its high-end fragrances and grooming products, is now extending its luxury touch to the pet care market. This move is significant as it bridges the gap between human and pet grooming, offering a premium product that caters to both the aesthetic and practical needs of dog owners.
Blue, a French bulldog and ambassador for the Cypress & Grapevine campaign, has personally approved the new shampoo. He, along with his human companion and Jo Malone London’s ambassador, Tom Hardy, has appeared in promotional videos for the brand, showcasing the quality and appeal of the product.
WildWash, a trusted name in natural pet care, has built a reputation for delivering effective and fragrant products. The collaboration with Jo Malone London enhances their lineup, offering a blend of sophistication and natural care that resonates with pet owners who seek the best for their furry friends.
To experience the spa-like grooming for their dogs, pet owners can purchase the Navel Orange & Cedar Shampoo for Dogs online at jomalone.co.uk or in select Jo Malone London stores in London. The product is set to bring a touch of luxury to dog grooming, making bath time not just a necessity but a delightful ritual.
For those interested in following the latest from Jo Malone London, the brand is active on multiple social media platforms, including TikTok, Instagram, Facebook, X, YouTube, LinkedIn, and Pinterest. The hashtag #JoMaloneLondon and #DogTreats will guide users to discover more about the brand and its latest offerings.
A promotional video is available on YouTube, offering a glimpse into the collaboration and the benefits of the new shampoo. The video, titled "Jo Malone London × WildWash: Navel Orange & Cedar Shampoo for Dogs," can be viewed at [this link](https://www.youtube.com/watch?v=ZVrsUPM_TiU).