TCL focuses on holistic user experience in smartphone design

Berlin, September 1, 2026 – As smartphones continue to permeate nearly every aspect of daily life, from communication and photography to navigation, work, entertainment, and payments, their success hinges on the overall user experience rather than a single feature. This principle underpins the evolving mobile strategy of TCL, a company known for its innovative approaches in technology and design.

TCL's comprehensive approach to creating seamless smartphone experiences involves a focus on various key features. The company emphasizes responsive performance, all-day battery life, practical fast charging, high-quality cameras, reliable connectivity, precise and responsive displays, stable software, ergonomic design, and durability. These attributes vary by model, segment, and market, ensuring a holistic user experience.

TCL's mobile strategy also leverages its patented NXTPAPER technology, which aims to provide a unique and compelling reason for consumers to choose TCL devices. Introduced in 2021, NXTPAPER technology is built on over a decade of research into light reflection, blue light adjustment, visual comfort, and paper-like viewing experiences. With 117 patents and 15 certifications, including 189 media and industry awards, NXTPAPER has proven its worth in enhancing user experience.

At the 2026 Mobile World Congress, TCL announced the integration of NXTPAPER technology with AMOLED displays, marking the first such combination in the world. This collaboration with TCL CSOT aims to blend the contrast, color reproduction, and brightness of AMOLED displays with the features of NXTPAPER that reduce glare and support more comfortable viewing.

This ongoing development of NXTPAPER technology, from tablets to smartphones and now AMOLED displays, reflects the positive reception it has received. TCL will showcase its latest smartphones, tablets, and wearables equipped with NXTPAPER technology at the IFA trade fair, allowing media and industry experts to experience the company's latest innovations in display technology, mobile connectivity, and practical design.

TCL Mobile, established in 1999, expanded into the international market in 2004 through the TCL & Alcatel Mobile Phones brand and achieved full ownership in 2005. The company's success is built on integrated research, development, and production in displays, engineering, and manufacturing, as well as partnerships that complement these internal capabilities. TCL Mobile's commitment to responsible innovation has earned it a Gold rating from EcoVadis, placing it among the top 5% of over 150,000 companies globally for environmental, social, and governance performance.

While specific availability and features may vary by market and device, definitive information is subject to local confirmation. TCL Mobile focuses on research, development, and production of smartphones, tablets, and connected devices, aiming to inspire success for all through cutting-edge technologies and solutions.

For more information on TCL's mobile products, visit: https://www.tcl.com/global/en/mobile